The past Fiturtech, I had the opportunity to listen to two big friends to speak about as there will be the tourist webs of the future, they fit very much in what I have always thought, and agree much with them Joantxo Llantada and Tirso Maldonado. In fact I take a few months thinking about the evolution that these webs have had from the so called 1.0
Web 1.0 we do not have any control of the direct content, it is modified by others (web designers), with high costs and long times and depending on third
Web 1.5 Agents' Integration of Content (CMS), we incorporate content, change photos, offers, Yield Management, Marketing with banners, etc. the control is ours, rapid, simply we have to be provided with a formed person, creating the figure of the person in charge online.
Web 2.0 The client becomes independent and there creates his platforms 2.0 lost of control of the forum to the loudspeaker, which later they are bought by tourist companies.
Experiences Webs The sector acts. We continue with CMS, but now this it has simplified and used by the external clients and the internal clients (all not only the person in charge online) and also we have to define a strategy based on Marketing Social Means that traffic helps us to generate and improve our reputation
And where the tourist webs go, I leave to you two presentations that have seemed to me that they can give to you a bit of light in this topic.
The tourist web in the age of the social technologies of Tirso Maldonado
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